Inside Tempus Ex Machina as the company reveals its technology and significant impact on the NFL
Born out of the AAF — with Charlie Ebersol again as CEO — Tempus Ex helps the NFL sync all its video and data at the point of creation, completely transforming the league's video collection process.
Tempus Ex is a league-wide partner of the NFL, and its FusionFeed technology is installed at every stadium. It wasn’t until now that the intricacies of how the technology works was revealed.
* * * * *
This story is the first of two on Tempus Ex Machina. This piece explains, for the first time, how the technology works and how closely tied the company is to the NFL. Part two focuses on its leadership.
* * * * *
Tempus Ex Machina first entered the public consciousness via press release on Sept. 8, 2021. The understated news item was notable for a few reasons. There was minimal detail about what the company did beyond vague references to technology, data, machine learning and the “sports consumption experience.” The release acknowledged funding from heavy-hitting investment firms Andreessen Horowitz, General Catalyst, Silver Lake, Endeavor, and Will Ventures. This announcement was for a Series B round despite no prior record of a Series A, which was mentioned only in the final sentence.
There was a quote from NFL EVP Troy Vincent, a courtesy not often granted by the league, suggesting deep ties with this heretofore anonymous startup. Former Arizona Cardinals receiver Larry Fitzgerald Jr. joined the Tempus Ex Machina board. There was no mention of any of its executives, although a quick internet search discerned that the co-founder driving the tech startup was Alliance of American Football CTO Erik Schwartz.
Click the link below to continue the story.
