Deion Sanders’ Colorado partners with Tempus Ex
“We’re excited to start this new era of Colorado football by investing in the best technology available for Coach Prime and his staff, student-athletes and our fans.”
Earlier this week, we covered data/infrastructure tech company Tempus Ex Machina’s growing list of partnerships expanding, with a deal with Chelsea following previous deals with the Pac-12 Conference and the NFL. At that time, Tempus Ex CEO Charlie Ebersol told AA “we’ll be announcing a couple more [partners] in the next couple of weeks,” and “you’ll begin to see a pattern of us really focusing on blue-chip partners.” Well, they’ve now made their next announcement, and it’s with an athletic department that has one of the more currently-discussed teams in college football; the Colorado Buffaloes, who made major waves this offseason with the hire of Deion Sanders as their new head coach.
This is Tempus Ex’s first deal with an individual collegiate athletics department. As with many of these previous deals, this will see Tempus Ex bring in their FusionFeed technology, which looks to “synchronize and deliver every available piece of data generated by every data and video vendor at a live sporting event — including every video angle, stats platform, and player tracker covering each play.” And while this is intended to apply across more sports than football, football will be an early priority, with a release saying that the Buffaloes “will immediately begin to deploy several use-cases this upcoming football season,” particularly noting near-real-time video for use in game preparation and review, making a range of highlights available to the school for their own social media accounts and athletes’ accounts, and providing more ways for the school to engage with fans. Here are some further quotes from that release:
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