Curastory, Tempus Ex Partner For Pac-12 Football NIL Deal
Starting in April, Pac-12 Conference football players will be able to commentate on and earn money from their game highlights through Curastory, a media technology company that helps athletes monetize the videos they post to social media platforms.
Starting in April, Pac-12 Conference football players will be able to commentate on and earn money from their game highlights through Curastory, a media technology company that helps athletes monetize the videos they post to social media platforms. Curastory is partnering with Tempus Ex Machina, Inc., a data and video technology company that struck a deal with the Pac-12 last year. Tempus Ex this past summer partnered with Twitter and name, image and likeness (NIL) marketplace Opendorse, allowing Pac-12 football players to share their highlights via Twitter and make money through pre-roll advertising.
The Curastory deal will begin with spring football games in April and continue into next football season. Curastory hopes that athletes from other Pac-12 sports will be able to use the platform later this year, as well. Tiffany Kelly, Curastory’s founder and chief executive, describes Curastory as a “media enablement tool” for video creators. Pac-12 players will be able to access their video highlights from games via the Curastory platform. Tempus Ex’s cameras and technology are in all Pac-12 stadiums.
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