Chelsea Kicks Off Custom TV Views via Tempus Ex
Chelsea fans will have a new way to watch their club when it faces Wrexham this week. In fact, they’ll have dozens of choices.
Chelsea fans will have a new way to watch their club when it faces Wrexham this week. In fact, they’ll have dozens of choices. Three months after announcing a partnership with video and data tech company Tempus Ex Machina, Chelsea has integrated the startup’s newly unveiled Match View X technology into the team’s Chelsea FC app, allowing users to customize graphical elements, view game highlights, change camera angles or add a possession tracker to their in-app live stream. More traditionally inclined supporters can also opt for a view that strips every bit of graphic from the screen, leaving just the game.
“This gives the viewer the ability to be like, ‘That’s great that you can tell me the exit velo of a football when it’s kicked from 37 meters, but I don’t want to see that stuff,’” Tempus Ex Machina CEO Charlie Ebersol said in a video interview. Ebersol added that Tempus has built the package in such a way that other properties could easily integrate similar offerings. The company’s core technology, FusionFeed, synchronizes any incoming video or data streams, timestamping them so they can be combined and separated for different functions. “Once you start to think about deconstructing the broadcast,” Ebersol said, “then you can do anything.”
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